Melissa anniversary poster

Melissa anniversary poster

Advertising campaign

For this project, I chose Melissa, a brand from Brazil. The proposal was to do an anniversary poster using my style aligned to the brand's visual communication.

Gallery

Sketch and previous version

I delivered a previous version, as you can see below, but based on the client's feedback, I made some tweaks, such as giving more prominence to the products, adjusting the girls' proportions, and creating a more cohesive color palette.

The process