Summer Energy Campaign
Advertising
Known for its vibrant visuals and creative collaborations, Melissa blurs the lines between product and expression. For the 2025 Summer Campaign, Melissa wants to promote the Melissa Free Platform Thong in a big, bold, and Brazilian way. The idea is to bring the high energy of this season to life while highlighting the product. This is a happy, upbeat campaign.
Promotional pieces
To accompany the main campaign illustration, the briefing asked to adapt the illustration into merchandising, such as stickers and a tote bag.
Previous versions
Based on the client's feedback, I evolved the final proposal to one more aligned with the brand's visual communication. I did some tweaks to make the illustration as beachy as possible.
